TNF, Gucci, Porsche, Nike, Stüssy, Dior, Prada, Channel, Off-White… we could go on and on with the list, all of those brands and many more could easily be NIGHTWOLF’s clients. And we deliberately used the ‘could’ word for they are not, and it’s a shame, for the brands not the wolf. This London based digital graffiti artist and visionary is taking the creative game to a whole new level. The creative ads made by NIGHTWOLF look genuine. We truly wish that finally somebody actually from the streets, like NIGHTWOLF himself, took over the creative part of the fashion biz that for years wanted to speak to the streets but didn’t know how. This could be it, dig it!

source: web

Merging streetwear with high-fashion has never been more popular than now. High fashion designers have incorporated street elements into their collections and the other way round. With super hyped collabs like Louis Vuitton x Supreme or Dior x Nike both worlds have influenced each other in a very close manner and some of the designers stepped into the high fashion world and literally took it over, like Virgil Abloh or Ronnie Fieg to name a few. However, when we talk visuals, like ad campaigns, high fashion had always had problems with speaking the streets language. It never felt real and true, probably because it never looked like. When we look at the creatives by NIGHTWOLF we feel different. They are solid, well-thought through and feel street-born. High-fashion or luxury brands are not beyond street guys budget anymore. Say Porsche, right? It could be on fire and it is still something that would speak more to a renown YouTube creator who wants one and is able to afford it, than a regular dull car ad that we all see here and there.

artist: NIGHTWOLF / source: Instagram

NIGHTWOLF’s unique style is something that brands may be willing to get their hands on, sooner or later. There is just no other way to speak the language of your audience than know the language you want to speak with. Who else knows the street culture if not the people who are part of it? And the wolf is ready to offer the service. If you are interested in his work, check out the Instagram or his website.

artist: NIGHTWOLF / source: Instagram

artist: NIGHTWOLF / source: Instagram

artist: NIGHTWOLF / source: Instagram