Everything is Awesome…

Everything is awesome
Everything is cool when you’re part of a team
Everything is awesome
When you’re living out a dream…

(song by: Tegan And Sara)

Being one of the most recognized brands in the world, mature, well structured and successful Lego’s marketing resembles a wild beast, set free and wandering where it likes, all around the web. It may seem to be quite risky for a group of that size, yet it works perfectly fine, to say the least. Lego is still en vouge, trendy and hyped. What is so special about it? Is there any secret ingredient that makes Lego so unique, despite the “fun” part? We don’t know, but we have noticed the generative AI is yet another great way to kindle Lego’s heat. AI generated mini cars! How cool are those?! From M3 to Range Rovers…we want them all!