essentialist

Dove has launched a campaign addressing the bias of beauty in GenAI. But rather than just producing an ad like they did 20 years ago, the brand took a big step forward setting out on a mission to begin the be real era.

Have brands started to benefit from the AI? Or is it still a bit too early? Is it a boon or a bane for marketers? We’ll see that bet. Let’s kick off a new Essentialist series and dive into innovative AI ad campaigns.